Back to School 2015

Campaign for school essentials such as backpacks, lunch totes, stationery & apparel for In-Store & Online.

client: The Walt Disney Company     agency: Disney Store In-house creative     role: Senior graphic designer (lead), Brand Identity, visual design, marketing & Promotional ads, social media, affiliate banner ads, style guide

Original logo lock-up concept

Original concept shown to executives

Final logo lock-up

Font family

Color Palette

Select email blasts

representative product personalization email blast

Select homepages

Select Header graphics

Select category graphics